Major Project

Below are some early sketches of potential designs for my clothing. These are all early designs and would more than likely be accompanied by text of some sort. These would probably all be big designs on the back of a t-shirt or hoodie (taking up a large proportion of the back). 

Brand name ideas shortlist: New Breed  The Hunter   Flash Flood Foresaken Flash I created a short online survey and had people pick one name from the above list. the response was good and the majority all went with 'New Breed' as you can see from the pie chart below. From this information gathered i will now start to experiment with logos for my brand using the name which was the most popular. 

A self-fulfilling prophecy occurs when a belief that is untrue influences the behaviour of people in such a way that the belief becomes true in the end. This concept, of false beliefs influencing action in a way that then makes the belief true, has appeared in many cultures for centuries, but it was sociologist Robert Merton who coined the term and developed the concept for use within sociology. Today, the idea of a self-fulfilling prophecy is commonly used by sociologists as an analytic lens through which to study factors that influence student performance in schools, those that influence deviant or criminal behavior, and how racial stereotypes influence the behavior of those to whom they are applied. ROBERT K. MERTON'S SELF-FULFILLING PROPHECY In 1948, American sociologist Robert K. Merton coined the term "self-fulfilling prophecy" in an article titled for the concept. Merton framed his discussion of this concept with symbolic interaction theory, whic...

These are the individual results from a few questionnaires i had filled out by tattooed people. from these results it was clear that everyone bar one of the people i interviewed felt judged and have had job opportunities declined due to their tattoos and piercings. one even got denied entry to a night club due to her piercings.  from these results along with my results from the online survey it is clear a negative stigma is still present in society toward tattoos and many people get discriminated and judged for expressing themselves.  my brand wants to combat this and through the use of art and fashion create a culture which accepts people for who they are.  Dilys' answers:  Questions for those with tattoos. 1. How many tattoos/piercings do you have? 18 piercings... and it depends how you count tattoos! 13 maybe, I guess? 2. Where is your tattoo(s)/piercings?  Tattoos: full left sleeve, right arm, back, sides, ribs, ches...