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top research findings
fashion can boost confidence sub-cultures influence on fashion self fulfilling prophecy theory survey on the name of the brand results from my questionnaire for tattooed people results from my online questionnaire about tattoos in society Above are my best six research findings but the top two out of these six would be the questionnaire about tattoos in society and the finding that fashion can influence someones confidence. These are my top two findings because i wanted to create brand which doesn't judge or look down upon people with tattoos, in fact they promote it. The clothing and the brand is a way of making someone feel comfortable and confident in their own skin and the online survey which i created proves that the majority of people still have negative stigmas associated to people with tattoos. This finding along with the finding that fashion can have a positive impact on someones confidence all makes for a good recipe for success as my brand will target the...
a look at subcultures
(Baddeley, 2015) This book ' Street Culture: 50 Years of Subculture Style' by Gavin Baddeley explores the family tree of youth movements, examining the lines that tie Beatniks to Bikers, Punks to Emos, Goths to Metal Heads. Illustrated throughout, the book presents a sumptuous visual history of youth culture, and the style, behaviour and values of the groups who have defined it. The photos above are of the introduction to to the book and in this introduction Baddeley talks about subcultures in general and touches on some subcultures and how they are viewed in society. I feel this book has helped me with my clothing brand as i want my brand to appeal to some of the subcultures mentioned in this book, so by reading up on there dislikes, likes and values it has helped me incorporate all the necessary elements into my brand. Bibliography: Baddeley, G. (2015). Street...



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