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packaging mock up

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screen printing

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Below is an image of the inks i used to screen print my clothing.  Once my designs were printed onto the acetate sheets i then placed these sheets along with a screen which had been coated in a green solution into the exposure machine. Once placed in the machine i closed the top so it was air tight and turned it on, it only takes about two minutes for the acetate sheets to be exposed onto the screen.  After the machine had finished exposing the design onto the screen i washed it with the hose to reveal the design. once washed i dried the screen and now it was ready to use.  Below is a picture of the screen after it had been exposed, washed and dried and then in place ready to use to screen print.  below is images of me in the process of screen printing 

shop front and signage mock up

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finished designs

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Below are my finished designs to be printed onto my clothing. they will be big designs on the back of the tee-shirts and hoodies.  below are the two logos which will be on the front of the clothing. 

top research findings

fashion can boost confidence sub-cultures influence on fashion self fulfilling prophecy theory survey on the name of the brand results from my questionnaire for tattooed people results from my online questionnaire about tattoos in society Above are my best six research findings but the top two out of these six would be the questionnaire about tattoos in society and the finding that fashion can influence someones confidence. These are my top two findings because i wanted to create brand which doesn't judge or look down upon people with tattoos, in fact they promote it. The clothing and the brand is a way of making someone feel comfortable and confident in their own skin and the online survey which i created proves that the majority of people still have negative stigmas associated to people with tattoos. This finding along with the finding that fashion can have a positive impact on someones confidence all makes for a good recipe for success as my brand will target the...

initial design sketches

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Below are some early sketches of potential designs for my clothing. These are all early designs and would more than likely be accompanied by text of some sort. These would probably all be big designs on the back of a t-shirt or hoodie (taking up a large proportion of the back). 

survey on the name

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Brand name ideas shortlist: New Breed  The Hunter   Flash Flood Foresaken Flash I created a short online survey and had people pick one name from the above list. the response was good and the majority all went with 'New Breed' as you can see from the pie chart below. From this information gathered i will now start to experiment with logos for my brand using the name which was the most popular.